From the Press Release: "This summer, Audi is introducing a whole new dimension to the compact class A1, as it condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies.
Thanks to the A1’s compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility. The A1 is sporty, powerful and attractive. As a newcomer in the compact segment, it appeals to a modern customer group – a young, urban, lifestyle- oriented public. A1 customers – many of whom are expected to be women – are interested in design, music, fashion and sports. The entry-level model will be priced at around 16,000 euros.
With its agile chassis and powerful engines, the A1 is the sportiest car in its class, and this is readily apparent at first glance. The design is unique and modern. Styling cues placing the A1 in the Audi family include the side line with the distinctive roof arch, the coupe-like C-pillars, the large wheel wells and, of course, the front end with the typical single-frame grille. The hood and rear hatch encompass the body; the taillights are three-dimensionally molded and present an unmistakable design, day or night.
The new A1 also sets new efficiency standards. Audi is sending the new model line into the fray with four four-cylinder engines, with the two TDI and two TFSI gasoline engines producing between 86 hp and 122 hp. All of the engines follow the downsizing principle – they substitute turbocharging for displacement and draw their fuel through direct injection units.
The interior of the A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes. Audi’s latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The A1 is the first premium automobile in the small compacts class – a true, fully-fledged Audi."