Hack Shack
With their numerous years in the industry, Hack Shack has seen its share of odd requests, but Ivey says the oddest has to be when clients started coming in, asking for lifted cars on big wheels when the trend first started a couple of years back. “Lifting cars with big wheels was pretty much unheard of before,” Ivey explains. “It was odd how to engineer suspensions where we can lift these cars to the max without damaging it for everyday use. We got a lot of re-dos when the trend first started since other shops didn’t know how to do it right.” Ivey likes to credit his team for the shop’s superior customizations, given their professional knowledge is what creates excellent jobs. “Hack Shack is a team effort, and I always attribute our success to the employees’ hard work and dedication to their work.”
Their reputation for being able to do the impossible to cars spread like wildfire, which is what has helped build the shop’s clientele. While Hack Shack does no real marketing themselves, their ever-expanding Rolodex of clients grows on word of mouth from happy customers. Hack Shack’s first big celebrity client was Kenoy Kennedy, who played safety for the Denver Broncos and Detroit Lions. “We first did his 1962 Lincoln Continental and since then, we’ve done several others of his, including his latest Mercedes-Benz S550,” Ivey says. “A friend of his told him about us and he then referred the shop to some of his other playing buddies.”
Hoping to one day expand Hack Shack to include more stores across the country, Ivey is focused on building the shop and having it evolve with the times. “We can only hope for the best and see where that goes. We’re always looking to increase our shop’s machinery to have the capability to build more cars. Getting bigger and better equipment means more builds.” And bigger is always better in Texas…
Photos: Elle G.
Issue 74 Features:
