They say the third time’s a charm, which is what Mountain Dew is hoping for with its forthcoming release of “Green Label Art, Volume III,” a limited edition series of collectible aluminum bottles creatively decorated with custom designs form six of today’s leading artists.
Beginning September 7 and continuing on for eight weeks at select US retailers, thirsty trendsetters can get their hands on the latest series of decorated bottles, which was first introduced two years ago. This third volume of Green Label Art features new artists spanning the worlds of action sports, music, vinyl toys, video games, fashion, fine art, illustration and graffiti. The roaster includes: Pushead, Nathan Cabrera, Jeff McMillan, Stephen Bliss, UPSO and Claw Money – the first female artist to participate in the project.
Thousands of prizes will also be awarded throughout the eight-week promotion, with giveaways from WeSC, Adidas, Zoo York, Burton Snowboards, G-Shock and New Era that are only available through the under-the-cap sweepstakes on on Green Label Art bottles and specially marked 20-oz bottles of Mountain Dew. To learn more about Green Label Art, a multimedia micro-site is available at: www.greenlabelart.com.