Sean Carter who is considered to be the preeminent mogul of the hip-hop industry has decided to dabble his hand into the world of sports. Mr. Carter, aka Jay-Z, is the owner of Roc Nation, which is a music talent agency for starts, including Rihanna, Meek Milli, Wale, MIA and Mark Ronson. Jay-Z has made a decisive and strategic move to enter the world of sports marketing and agency. The title of his new sports agency is Roc Nation Sports. Recently, Roc Nation brokered an alliance with Creative Artist Agency to represent a notable baseball player for the Yankees. When it comes to business and making money, Jay-Z has that Midas touch. His credentials list the distribution of record-breaking sales for his Blueprint and Reasonable Doubt albums and the creation of popular urban wear brand Rocawear, which is sold at major retailers. However, his successes have been matched by a failure along the way. Recently, Jay-Z sold his minority stake hold in the Brooklyn Nets, which was an extremely poor basketball team. Hopefully, his new agency will produce far more success than his previous venture into the world of sports.
Words Ganesh Sivarajah
Photo via In Flex We Trust