If you’re a fan of reality TV then you’re already familiar with VH1’s hit show “Love & Hip Hop: Hollywood.” But for those not familiar with hip-hop’s next “it” girl, consider this feature an introduction because you’re about to hear more from the bold and talented Hazel-E in the near future.
The first season of the West Coast spin off of the popular New York Series was partly due in part to Hazel-E, a celebrity publicist-turned-rapper, who had the right connections to help bring the show to Tinseltown. She pitched the show to pop singer Teairra Mari (who was on the original “Love & Hip Hop”), and while she was helping put the cast together, she decided to include herself in the credits. “Originally, I wasn’t going to be on the show, but thought, ‘Why not take the opportunity?’ she explains, “Why would I build it and not be a part of it…the rest is history and now we’re on Season 2 of the show.”
Hazel-E is all about making her own opportunities, which is what she attributes to her current success. With music in her blood, she decided to put aside her musical aspirations while she rose to the top in the PR industry and became the go-to girl for the hottest parties and events, as well as built the careers of some of the biggest celebrities like Gnarles Barkley (aka Cee Lo Green) and Ne-Yo. “It actually worked to my advantage a little bit because I then got to work behind the scenes of hip-hop before I jumped into it,” she explains. But after she conquered that goal, she felt it was time to pursue a music career after British actor Idris Elba, aka DJ Driis overseas, produced her first mixtape “Shoe Fetish” in 2009. “I threw a Halloween party for him and he asked me what I wanted to do and I told him music. He took me on and led off with my first single “Valley Girl” with Meagan Good and her sister and that launched Hazel-E’s music career.”
She was then signed to Swisha House Records and dubbed the official “Pop Princess” of their camp and went back to her hometown of Houston, where she learned the hip-hop ropes, honing in on her craft and getting used to owning the stage at various gigs and performances in the city. “That year was my artist development training,” she says, “it’s a time when I got everything about being an artist under my belt.”
As for her artistry, Hazel-E isn’t trying to be the next Beyonce or Nicki Minaj and is instead trying to create a name for herself as a “hip-pop” artist. “I loved what Fergie did when she did ‘Fergalicious’ and what Gwen Stefani has been doing, but also still love the work of females artists like Lil Kim, who paved the way for everyone else,” she describes. “I'm more about pop rapping. I’m not a chick from the hood and didn’t grow up in the streets, so I developed my own sound with ‘Valley Girl,’ poppin’ my collar and creating stuntin’ music.”
Back in February, she released a music video for her song “Everything,” which received 3.2 million views in 48 hours on Grammy Sunday. “The audience is definitely paying attention,” she adds. She’ll also release more music as Season 2 of her show progresses, cumulating to a huge musical reveal by the end of season’s finale.
“This season, you’ll see that I got my stuff together,” she describes. “Season 1 was rocky and you’re going to see me boss up. I went from moving out of the house, to a studio loft on Sunset and then a huge house in the Hollywood Hills. I also upgraded rides and people are just taking me seriously in the music game now after three mixtapes. You’ll also see me as a businesswoman and will have everything ‘Hazel-E’ coming out this season. I’m just getting with my movement; not going to stop and just keep on going.”
That ride she refers to is a sweet Porsche Panamera Sport she eventually chose over the Maserati Ghibli which she was driving at the time of the shoot, Hazel-E was torn between the Panamera and Maserati, but eventually went with the Sport after she was inspired by YG’s song “Who Do You Love” that referred back to his red Panamera. “I loved the Maserati and had a huge debate whether I should keep it or not,” she says. “I liked how it went really fast and those Asanti rims were epic. But in the end, I thought it was too sporty for me, which is why I went with the Panamera. But it’s hot and would be a great accessory.”
As for her Panamera, it has all the bells and whistles and is a “bossy car for an upcoming star.” She’s already added her Hazel-E style to it with a “Frozen Grey” wrap, tinted windows and some “cute”gloss black powder coated rims - all done by done by Ezie Wraps in North Hollywood, CA. “I tricked it out so that it’s more Hazel, so it’s distinct when I drive it in the streets!” She also had her calipers custom-painted “Bubble Gum Pink” and add her name on them, in addition to opting for a bedazzled shift knob inside. Although she loves her Panamera, the dream car she’d love to floss around Los Angeles is a new Bugatti, but admits that her next big purchase will probably be a Mercedes-Benz G-Wagon.
But given her hustler mentality, Hazel-E will continue to work hard to afford that Bugatti someday. “Anytime I set goals I achieve them,” she confidently admits. “I forecasted that I’d be the target of paparazzi, and now I have TMZ following me around almost every day. My goals manifest in my mind and then I put them into motion to make them happen. After Season 2 of the show, doors will open even further for me and I’m ready to see what this industry is going to let me take. And if it doesn’t, I’m going to take it anyways.”