Created in 2006, The Lovewright Co. was born as Danny Reyes’ answer to modern streetwear. Taking a different approach from usual streetwear lines that tend to lean toward the dramatic, Danny wanted a more lowbrow clothing line that featured simple and classic designs that depict witty descriptions of everyday life. Possessing an independent spirit that is unrefined and unapologetic, the Lovewright Co. infuses vintage style with a modern twist all wrapped up in a So. Cal attitude that never fits conventional trends.

Some days just call for a tee, jeans and some dope kicks. For days like these, check out these tee choices for when you just want to chill and relax, while still sporting something fresh. Look out for The Casuals: Part II for our best denim picks!

Nike knows…that champions are made in the off-season. On Thursday May 14, the Nike Training Summit was held at the UC Irvine Crawford Hall Athletic Complex with Olympic gold medal decathlete Bryan Clay, All-Pro football players Adrian Peterson, Larry Fitzgerald and Troy Polamalu, and NBA All-Stars Brandon Roy and Amar’e Stoudemire to introduce the Nike Trainer 1. The summit was led by led by sportscaster Jim Gray, Nike Vice President and General Manager of Nike Athletic Training Kris Aman, and designer Aaron Cooper. Add a comment

NIKE, with almost four decades of innovation takes its creative design direction for the Spring/Summer 2009 NIKE Sportswear line from the 20th anniversary of NIKE ACG (ACG means All Conditions Gear, and all conditions means all conditions; delivering the highest level of performance for every environment in every situation in activity and in life, from the mountains to the metropolis).

Made popular by surfers and other water sports enthusiasts, board shorts have become a summer staple for men’s fashion. It doesn’t matter if your spending a day at the beach or just chilling at a backyard BBQ, board shorts are perfect for just about any occasion in the summer. Throw on a tee or tank and you’re ready to go! Here are some of our picks for the summer.

Along with the launch of "Stages", and to further support the fight against cancer, Nike is releasing two sportswear collections, all proceeds of which will be contributed to the LAF. There will be a “Hope Rides Again” apparel and footwear collection and footwear “Greatest Hits” pack.

Orchard Street has teamed up with Reebok in a very interesting collaboration that blends fashion and sports. The project consists of two pair of sneakers (Pump Omni Hexride and Re-Up Lux), three tees, a pullover hoody, and windbreaker.

Curren$y does not work well with suckerz. If there has ever been a direct representation of the current generation, it’s Curren$y. Growing up in mash culture and living as a rapper in the dirty South, Curren$y effortlessly mixes popular icons from movies, art, fashion and sports into clever, flowing rhymes. First, he rapped under Master P, as one of C-Murder’s artist’s then Lil Wayne snatched him up into the Young Money camp, but Curren$y left it all to get his own shine. You’ve probably seen the Fly Society logo in videos and magazines, which is just one of his ventures. Peep his game and find out why money is called Curren$y.

To celebrate LAIKA's first full-length animated film, Coraline, 100 influencers were chosen to receive a very limited edition pair of Nike Dunks. I was lucky enough to be one of them. The card inside reads:

Southern California-based, Us Versus Them, brings forth their 2008 fall/winter collection entitled “The Natural Order.” The crew cooked up tees and fleece garments featuring their own trademark shop prints alongside carefully thought out graphics and ideas. Highlighted by the civil rights driven Rise piece and Drive Slow tee, featuring a 3M compound print using reflective beads, the fall/winter drop can be found at the Us Versus Them online store and in-store at Versus in Temecula.

Alife has moved its Los Angeles shop from Fairfax Avenue (home for a year) to become part of trendsetting Cahuenga Boulevard shopping center Space 15 Twenty, in the hear of Hollywood. Curated by Urban Outfitters, Space 15 Twenty is a landmark in innovative shopping environments and features a highly-edited selection of national retailers who are leaders in their genre. Other Space 15 Twenty tenants include: Urban Outfitters, What Comes Around Goes Around, Hennessey + Ingalls, Snack Bar, Gallery Space and We The Free.

Nike and Kobe are hoping to change the game by introducing a low-cut basketball shoe: the Nike Zoom Kobe IV. The shoe was unveiled on December 11th at Westchester High School in L.A., California with tons of media and the schools boy’s and girl’s basketball teams. So far, the new Zoom is Nike’s lightest basketball shoe ever, with a new low cut design weighing in at a mere 11.6 ounces (even lighter than the revolutionary Nike Hyperdunk).