DUB Magazine
Close this search box.

2024 Roush F-150: High-Performance Meets Off-Road Prowess

Roush Performance, a leader in performance vehicles, has unveiled its 2024 F-150. This isn’t your average truck; it’s a masterful blend of power and iconic design, built to conquer any terrain.

Roush’s expertise shines through in the upgraded capabilities and premium build quality. The 2024 F-150 maintains OEM safety standards while offering features like a redesigned Roush coil-over suspension for improved off-road handling and a 2-inch lift. It also comes equipped with 33-inch General Tires for confident off-road adventures.

The truck is available in STX, XLT, and Lariat trims, all featuring a black appearance package that complements the rugged off-road look. Signature Roush styling cues are everywhere, from the high-flow grille with integrated lighting to the functional hood heat extractors and wide fender flares. Optional features like bedside graphic packages allow for further personalization.

Performance meets style in the interior as well. Carbon fiber accents elevate the driving experience, while a branded overhead switch panel controls lighting and accessories. Roush badging, R key fobs, and floor liners add a touch of luxury. An optional premium leather package with embroidered Roush logos and American flag accents completes the sophisticated look.

For those who crave even more power, the Roush signature Active Exhaust System with laser-etched exhaust tips is available on STX and XLT models.

The 2024 Roush F-150 is a complete package for drivers who demand both performance and style. It’s ready to tackle any challenge you throw its way, on or off-road.

Two optional packages are available to enhance the 2024 Roush F-150’s functionality further. The Roush Ready Package caters to those who crave preparedness for any adventure. It includes a locking console vault for securing valuables, along with an off-road utility kit. This kit comes stocked with essentials like a jumper box, tow straps, D-ring hooks, and ratcheting tie-down straps. Even a pair of Roush-branded gloves are included, ensuring you’re ready to tackle any unexpected situation on the trail.

For audiophiles seeking an immersive listening experience, the Roush/Alpine Audio System is another enticing option. This system upgrades the truck’s speakers and adds subwoofers nestled under the rear seats. Whether you’re cruising down the highway or conquering off-road trails, this premium audio system will keep the soundtrack to your adventure pumping.

The starting price for the 2024 Roush F-150 is $25,150 on top of the base F-150 price. It also comes with a 3-year/36,000-mile warranty for peace of mind.