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Chiron Super Sport “Golden Era” : Bugatti’s Most Challenging Bespoke Project

When you have a bank account with numbers stretching for what seems like forever, you can customize just about anything your heart desires! This holds true for one Bugatti collector who was afforded the luxury of customizing their own bespoke Chiron Super Sport dubbed “Golden Era” for its homage to the history of Bugatti’s outgoing W16 engine and past iconic editions. The process took two years of innovative and bespoke craftsmanship, with the owner and design team going beyond the already impressive levels of Bugatti customization. 

The project was led by former designer boss Achim Andscheidt, who mentions that the luxury ride is “probably the most demanding piece of tailored personalization work that [my] team and I have ever worked on.” Andscheidt also detailed how the particular client believed the Chiron Super Sport and its storied W16 engine represented a landmark moment in the brand’s history and automobiles in general. That prompted the design team to look back through Bugatti’s history to find these landmark moments, including the times of Jean Bugatti, Ettore Bugatti and Roland Bugatti. They then proposed a concept featuring 45 sketches of their icons etched on the exterior, which the owner loved. 

The base color is a one-off hue of gold called “Doré,” with a gradient color split into a special metallic variant of ‘Nocturne Black’, creating the perfect base for the designers to begin the daunting process of sketching directly onto the car. 

Then, Bugatti’s artisans dressed the exterior with hand-sketched drawings using pens they’d typically use on paper. There are 26 cars hand-drawn on the passenger’s side with 19 on the driver’s side exterior. In all, the entire Bugatti took more than 400 hours to finish. For the interior, each door panel features three Bugatti icons that were also hand-applied with bespoke paint and fine paint brushes that would allow one of the design team to draw directly onto the leather. Other bespoke touches include subtle ‘Golden Era’ stitching and hand-written ‘One-of-One’ motifs.

The car now awaits an official handover to its owner at Monterey Car Week.