DUB Magazine
Close this search box.

One-of-Kind RealTruck x Matchbox Jeep Gladiator Up For Auction At Barrett-Jackson 2024

RealTruck Inc., a leading manufacturer of practical aftermarket accessories and an online hub for truck, Jeep, and off-road enthusiasts, has collaborated with Mattel and Matchbox to reveal a sophisticated and extensively customized Jeep Gladiator during the SEMA 2023 and LA Auto Show. This unique build is set to be auctioned off at the upcoming Barrett-Jackson show in Scottsdale, Arizona, scheduled for Saturday, Jan. 27, 2024.

Generously contributed by RealTruck, the complete proceeds from the sale of this customized Jeep Gladiator will be dedicated to the non-profit organization Building Homes for Heroes. This organization is committed to assisting wounded veterans and first responders, marking a continuation of the partnership between RealTruck and Building Homes for Heroes over the past five years.

Crafted by Doetsch Off-Road in Chandler, Arizona, this remarkable 2023 Jeep Gladiator Rubicon build, painted in striking black, is a life-sized replica of the Mattel Matchbox 99-cent toy car. A dream for overlanders and car enthusiasts alike, this build transitions from a 1:64 scale to a 1:1 scale. Under the hood, it boasts a 3.6-liter V6 engine paired with an automatic transmission. The premier overland-inspired 4×4 SUV incorporates top-tier components and accessories from RealTruck, such as a RealTruck Rugged Ridge Roof Top Tent mounted to the RealTruck® GoRack, a RealTruck N-Fab TrailSlider Step System, RealTruck Rugged Ridge Jeep Flush Mount Tail Lights, and more.

The auction will take place at 4:30 p.m. MST, Saturday, Jan. 27, at WestWorld of Scottsdale. Please visit RealTruck.com to learn more about the build, and register to bid for the auction at Barrett-Jackson.com.