Toyo Tire isn’t just a tire brand these days as the company has announced the launch of its Team Toyo Driver’s Club, a new lifestyle brand that incorporates fashion and quality materials. This cutting-edge brand has been created in collaboration with Standard Issue Tees to produce a collection of premium T-shirts, sweatshirts, and headwear. 

“The Team Toyo Driver’s Club was established to provide automotive enthusiasts with clothing that suits their lifestyle while reflecting their sense of fashion,” said Stan Chen of Toyo Tires. “We worked with Standard Issue Tees to develop a collection of apparel crafted from premium material that is both long-lasting and comfortable, making it suitable for any occasion. This is just the beginning of the Team Toyo Driver’s Club and we are excited to showcase what else is in store.” 

This partnership between Toyo Tires and Standard Issue Tees reflects both companies’ shared passion for quality and performance, merging fashion and engineering. Standard Issue Tees, based in Los Angeles, is known for creating clothing that caters to diverse styles and preferences, offering fashionable and comfortable options for its customers. 

“Growing up in So. Cal in the ’90s, Toyo Tires and the import car movement were very impactful for me,” said Jarod Lee of Standard Issue Tees. “Working with them all of these years later on the Driver’s Club with Standard Issue is a real full circle moment.” 

The exclusive Team Toyo Driver’s Club clothing will feature the Toyo’s emblem, making it suitable for casual events such as ‘Cars & Coffee’ or as comfortable leisurewear during long drives. The clothing is crafted with the same level of precision and attention to detail as every Toyo Tire, making it a must-have for anyone who cares about fashion or is passionate about automotive culture. 

Each piece displays a “Team Toyo Driver’s Club,” embroidered hit on the left chest. Tees are built with Standard Issue’s original 10 oz ring spun cotton and are priced at $40. Hoodies are made from Standard Issue’s 24 oz ring spun cotton and are priced at $130. The assortment is rounded out by two cobranded headwear pieces. A traditional dad hat, which is priced $25 and a classic bucket hat which is priced at $30. The Team Toyo Driver’s Club collection is available exclusively on the Standard Issue Tees website, www.standardissuetees.com.